LEGOLAND Discovery Centre - LEGO NINJAGO Certificate

Brief:

To create an engaging digital reward for an in-person experience

Delivery method:

Enhanced WebAR Distribution via QR code. 

The experience:

Zappar Creative Studio partnered with LEGOLAND to create another exciting experience, this time for LEGO NINJAJO. Digitally enhancing the received at completion of the NINJAGO ninja training experience. This photo feature experience is a digital reward for children to celebrate completing their ninja training and enables users to try on 6 different headbands and take sharable photos. It is activated via QR code on the certificate allowing for a frictionless and easy-to-access experience.