Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Turning Celebration into Participation: HelloU’s Wicked AR Activation

Hull-based HelloU Creative transformed the Top 30 Under 30 Celebration with a Wizard of Oz–inspired AR selfie activation, driving over 300 views and turning live guests into soci

Why food shopping is failing blind and low vision shoppers

New GS1 UK research shows why food shopping still fails blind shoppers and how Accessible QR codes can help brands fix it.

Moving from 8th Wall to Mattercraft

Learn how to migrate 8th Wall Studio projects to Mattercraft. A step-by-step guide to exporting assets, rebuilding WebAR experiences, and republishing before shutdown.

Zappar WebXR London Meetup

Join us at our London office tomorrow (12 December) for an informal meetup for anyone interested in WebXR (or other XR topics).

Mattercraft x MultiSet: Expanding Enterprise-Grade Visual Positioning for the Web

Discover how to create enterprise-ready location-based experiences with Mattercraft's new MultiSet integration.

How the Cosanti Foundation Used WebAR to Reimagine Visitor Engagement

Discover how the Cosanti Foundation used Zapworks Designer to turn archival materials into interactive on-site experiences, reshaping how visitors engage with history, architecture, and place.

Why Accessible QR Codes Matter (And What Brands Can Do About It)

Discover how Zappar and Loftware are helping organisations make packaging more inclusive for people who are blind or have low vision.

Moving From Adobe Aero to Zapworks: Your AR Journey Continues

With Adobe Aero shutting down, discover how you can quickly and easily migrate your projects across to either Zapworks Designer or Mattercraft.

Save Hours with these 5 Mattercraft AI Use Cases

Explore five of the best uses for Mattercraft’s new AI Assistant to get you from prototype to production-ready quicker than ever.

Zappar Remains an Independent Company

Despite reports, Zappar has not been acquired by Infinite Reality. We’re setting the record straight. Zappar remains a fully independent company.

Zappar and Auki Launch Assisted Navigation Solution

Zappar and Auki Labs launch inclusive, app-free indoor navigation using AQR and Posemesh for more accessible spaces.