Zappar Remains an Independent Company

Despite reports, Zappar has not been acquired by Infinite Reality. We’re setting the record straight. Zappar remains a fully independent company.

Caspar Thykier

Co-Founder & CEO, Zappar

Welcome to the Zappar blog

All the latest industry innovations and news from the Zappar team

Zappar and Auki Launch Assisted Navigation Solution

Zappar and Auki Labs launch inclusive, app-free indoor navigation using AQR and Posemesh for more accessible spaces.

Mattercraft AI: Supercharging The Art Of Immersive 3D Content For The Web

Mattercraft AI is your brand-new creative partner for building immersive 3D content for the web, faster and smarter.

Tutorial: How to Create a Location-Based WebAR Garden with Mattercraft and Immersal

Learn how to create a location-based WebAR experience using Mattercraft and Immersal. Scan, anchor, and bring digital scenes to life with ease.

Turning Tattoos into Instruments: Creating an Interactive AR Tattoo

Discover how Alayna Hughes created an interactive musical AR tattoo, blending art, sound & tech for MIT Reality Hack in Designer.

Accessible QRs Win Big at PAC Global Awards – A Victory for Inclusive Packaging

Accessible QR Codes (AQRs) shone at the PAC Global Awards 2025, with Unilever, Bayer, and Diageo winning big for inclusive packaging innovation.

How Dentsu turned a social good campaign into an interactive AR experience

Explore how Dentsu’s This Campaign Sucks combined pollution-reducing paint and AR to transform a London mural into an engaging social good campaign.

How to share your WebAR experiences on social media

Learn how to quickly share your WebAR experiences on social media platforms like Instagram Facebook, TikTok and more...

Virtual try-ons made easy with AI and WebAR

Discover how AI and augmented reality can transform online shopping. Learn about virtual try-ons, seamless user experiences, and how this innovative concept helps you visualise clothes before you buy.

5 powerful ways to leverage location-based AR

From navigation and retail to gaming and education, explore how location-based AR powered by Visual Positioning Systems (VPS) can transform industries.

Seeing the World Differently: Introducing RNIB Eyeware

RNIB Eyeware, powered by Zappar, lets you experience life with sight loss through immersive technology. Learn, empathize, and design inclusively with realistic simulations and stories.

Bringing ‘Stop and Smell the Roses’ to Life with Mattercraft

Discover how an ordinary street sign became an AR experience, blending creativity and technology with Mattercraft's XR tools.

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