Augmented Reality (AR) is reshaping the way we engage with the world, combining the digital and physical to create experiences that are immersive, interactive, and practical. Now with the highly accurate location and orientation data provided by Visual Positioning Systems (VPS) location-based AR experiences can not only be more precise but also richer in contextual relevance.
This is why we’ve integrated Immersal’s VPS System into Mattercraft giving creators a streamlined way to build, map, and deploy location-based AR experiences that are seamlessly anchored to physical locations, unlocking different possibilities for businesses and developers alike.
Enhancing the retail experience with location-based AR
Retailers are revolutionizing customer engagement with location-based AR experiences, making shopping more interactive and personalized.
Interactive Aisles: Grocery stores highlight products on their customer's shopping lists. Additional AR overlays can display nutritional facts, recipe ideas, or discounts.
Smart Furniture Shopping: Large stores like IKEA can integrate VPS with AR to let customers see how a piece of furniture fits and looks in their actual space. By scanning a room, users can visualize multiple items at scale, ensuring they make the right purchase.
Bringing cultural and educational tours to life with location based-AR
Cultural sites and educational institutions are using VPS-powered location-based AR to turn visits into immersive storytelling experiences.
Museums: Traditional museum exhibits can feel static, but AR transforms them into dynamic experiences. For instance, pointing a device at a dinosaur skeleton could reveal a full-scale, animated 3D reconstruction of how it looked millions of years ago.
Historical Sites: Location-based AR allows tourists to explore ancient ruins or landmarks as they once were. At the Colosseum in Rome, for example, visitors could use AR to view reconstructed gladiatorial games or bustling Roman crowds.
Educational Campuses: Universities can enhance campus tours for prospective students by overlaying AR information about facilities, historical significance, or student life onto real-world locations.
Making your world a playground with location-based AR
AR gaming thrives on precise geolocation, and VPS in tools like Mattercraft is the easiest way to create engaging and location-aware experiences.
Location-Based Games: Games like Pokémon GO can achieve new levels of interactivity with VPS, placing virtual objects or characters exactly where they’re meant to be, even in crowded or complex built-up areas.
Theme Parks: Amusement parks are integrating VPS with AR to create interactive scavenger hunts or story-driven adventures. Visitors could follow a digital map to unlock rewards or uncover mysteries around the park.
Event Activations: Music festivals and sporting events can integrate VPS to offer AR experiences like meeting virtual artists, finding hidden easter eggs, or collecting exclusive digital merchandise.
Empowering the workforce with location-based AR
The industrial sector benefits immensely from VPS and AR, which streamline operations, enhance safety, and reduce downtime.
Maintenance and Repair: Location-based AR can guide technicians step-by-step through complex machinery repairs, overlaying instructions or warnings directly on the equipment. This reduces human error and speeds up the repair process.
Warehouses: In warehouses, location-based AR can direct workers to specific storage racks, highlight inventory levels, or display pick-up/drop-off instructions.
Urban Planning with location-based AR
Urban planners and architects are using location-based AR to blend digital designs with the real-world environment, aiding stakeholders and the public in visualizing proposed projects.
City Planning: Planners can overlay 3D models of new buildings, roads, or infrastructure onto physical spaces to evaluate their real-world impact. Citizens can participate in planning decisions by exploring these designs through AR.
Architectural Walkthroughs: Architects can use location-based AR to provide clients with virtual walkthroughs of projects at their actual locations, offering a better sense of scale and integration with the environment.
Public Engagement: Governments can use location-based AR to showcase planned projects like parks, monuments, or public transport routes, making it easier for the public to provide informed feedback.
Unlock the Potential of location-based AR with Immersal and Mattercraft
By integrating Immersal’s VPS technology into Mattercraft, we’ve made it easier than ever to map, design and deploy advanced, location-based AR experiences. Whether you're looking to captivate an audience, streamline operations, or reimagine customer interactions, Mattercraft provides the tools you need.
Ready to start building your own location-based AR experiences? Try Mattercraft today
Grace VassalloSenior Brand & Marketing Manager, Zappar