The success of an AR campaign typically comes down to the process and communication and this framework covers the 5 key elements you will need to perfect in order to achieve that success.
The who, what, where and why.
It's all about the scanning environment.
How users access the content, and why they should.
Think inspiration, information & incentivisation.
Your internal and external education.
One of the most important factors that will determine the success of your campaign is how well you have considered your end user. Thinking about the context in which they are scanning your experience, what the environment they’re in is like and most importantly what they will actually get from it.
Whether it's perfecting your call to action, communicating the how and why of scanning the experience, or making sure your campaign is promoted clearly both inside your company and to your external audience, communicating the details can be vital to your campaign.
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible
If you want to get ahead of the digital revolution, we have compiled five innovative ways to use augmented reality for retail, highlighting brands already leading the way and sharing the stats that we found hard to ignore.
Looking to leverage the power of WebAR? We’ve distilled all our key learnings and insights from delivering WebAR campaigns for some of the world’s biggest brands and businesses into one easy to digest interactive guide.
