What a month May has been! The world of AR continues to be bursting with creativity, with new ideas surfacing all the time. In the last month, we've created portals to magical new worlds, virtual skateboarding arenas, and a lot more - that doesn't even begin to cover the wealth of digital content our Zapworks users have been building. 

Here's our round-up of the best AR had to offer in May, as well as some very exciting Zappar news:

 

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AR for Events: LEGOLAND Windsor Resort - LEGO Mythica AR Portals

 

Objective: To bring LEGOLAND's newest area to life with magical AR portals

Transform LEGO mythical creatures from bricks to real life at LEGOLAND Windsor's newest park area.

Our in-house AR team worked with LEGOLAND to bring a dose of magic to Mythica. Park guests can download the native app, built by Zappar, to access a world of augmented reality experiences. By pointing their phone's camera at the four AR-activated LEGO structures, portals to other worlds will open up, creatures will come to life, and a wealth of fun facts about the area will be unlocked. 

LEGOLAND Mythica will open officially on the 29th May, but even before that, app users can place Mythica portals into their own homes and get a sneak peek of the magic. Give it a try!

 

AR for Retail: FlyAR - AR Music Marketing

 

Objective: To provide a creative way to advertise a new album

Want more streams on your latest album drop? Leave it to Zapworks users FlyAR, who are adding an augmented edge to music marketing.

A simple round flyer becomes much more than that once a camera is pointed at it - the virtual vinyl disk springs to life and users can go directly to the artist's album on Spotify. 

 

AR for Retail: 7-Eleven - Sticker Slap

 

Objective: To boost customer loyalty with fun reward schemes

As part of their 'Brainfreeze SZN' campaign, a celebration of "skateboarding, fashion and music", 7-Eleven partnered up with the Zappar Creative Studio to create Sticker Slap. Collect 7REWARDS points, play AR skateboarding games, and compete for a top spot in the leagues to win fun prizes. This campaign is all about rewarding customer loyalty - and everyone loves stickers! 

AR for Retail: 4th Street Wines - Virtual Dance Experience

 

Objective: To promote new music and art

Zapworks user 4th Street Wines teamed up with South African artist Bontle in this unique AR experience. Tap into the app to learn Bontle's signature dance move (the Flex), and record yourself doing it for a chance to win prizes. It's a customer loyalty boost and an awesome way to promote artists all in one! 

 

Zappar x Burger King in the Press

 

Did you spot us in the press this month? Our campaign with Rovio and Burger King was a smash hit - and we're super proud of it. Find out more about the experience in April's Month in AR. 

 

Zapworks: New Releases

 

We released some really exciting new features this month across our Zapworks suite of tools: 

Email Performance Reports: You can now get regular updates on the performance of your experiences directly to your email - just select how frequently you'd like them in your settings.

Product Updates Site: See all of our product updates in one place on our new Product Updates Site. New features, fixes, updates, you name it - you'll find them all here.

Notifications Centre: Get complete control of any notifications you receive from us with our shiny new Notifications Centre.

 

Zappar News: The AR Pioneers Summit

 

Calling all AR Pioneers - we've got a very exciting announcement for you...

Join us on the 22nd and 23rd June for the AR Pioneers Summit, a free event for anyone with an interest in the power of augmented reality.

We've distilled 10 years of knowledge into two days of keynotes, demos, and fireside chats with AR's best and brightest. So whether you're a strategist looking to boost results with AR, a marketing creative looking to make innovative campaigns, or a developer learning all the best tricks of the trade, we've got you covered.

Join us in celebrating the last 10 years, and helping us in our mission to make augmented reality accessible for all. Register for free today to secure your spot. See you there!