Nestlé - Smarties 'Smart Seas'
April 2021
Brief:
To create a lite version of the full app experience in WebAR to bring the joy of The John F Kennedy Centre for the Performing Arts to people whilst at home and encourage visits once the centre opened its doors again after lockdown.
Delivery Method:
WebAR
The Experience:
The experience was designed as a WebAR alternative to the popular location based AR family Tour Guide app which was built in collaboration with Mo Willems, the artist in residence at the centre. Featuring the loveable Pigeon Tour Guide, this virtual tour allows people to access a wealth of information on the heritage of the center through a series of facts and video tour footage with fun quiz questions to test their knowledge along the way. A fun and interactive experience, this forms part of a more holistic approach to building a camera capability for the attraction to guests before, during and after their visit
In the Press:
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