Teenage Mutant Ninja Turtles at Toys “R” Us

When planning an augmented reality strategy with partners we always start with the objective. The objective here was to drive shoppers around different parts of Toys “R” Us stores and build excitement for Teenage Mutant Ninja Turtles at point of purchase.

The solution: a hunt around Toys “R” Us stores to scan manhole covers and collect all the Turtles to unlock a mini-game. BOO-YA-KA-SHA!