NBC Universal Jurassic world

The AR experience allowed retailers to create an instore treasure hunt with up to 4 markers around the store. Encouraging customers to walk around the store searching for the different markers, ensuring in store dwell time and exposure to a range of products. Once customers have completed the treasure hunt the ‘Build Your Own’ level is unlocked and they get the chance to build their own Jurassic World scene, with the different environments they collected in the treasure hunt.

The ‘Build Your Own’ scene offered digital landscapes that reflected the scenes from the movie including City, Market, Forrest, Snow and from there customers could create a static diorama drawing from beautiful pre-prepared assets such as dinosaurs, trees, architectural assets, vehicles etc that bring the scene to life. They could also choose from 7 different animated 3D dinosaur models that can be swapped into select environments. At the end of the experience, users would be able to capture their creations by snapping a photo. Multiple callouts to the film trailer and the Jurassic live app were also included.

If retailers did not have space for multiple activation points they had the option of a single poster that launched the ‘Build Your Own’ scene experience.

To allow for long tail interaction the experience was accessible at home as well as in store. The at home experience included the retailer branding and customers were able to pause their ‘Build Your Own’ experience and continue creating or start a whole new one at home. As this is a world-tracked experience, customers can launch the experience and place the digital content on the floor or table in their real world environment.