Zappar Cookie Notice

Last updated: 22nd July 2024

 

Purpose of this notice

This notice should be read alongside our Privacy Notice published in connection with the https://www.zappar.com/ and https://web.zappar.com/ websites (collectively, the “Websites”) operated by Zappar Limited (“Zappar” or “we”). In this notice we talk about what cookies and similar technologies we use in connection with the Websites and why we use them.

 

Obtaining your consent

By visiting the Websites through a browser which accepts the setting of cookies, you will be deemed to give your consent to the placing of the cookies referred to below on your device. You may, if you wish, withdraw consent to the placing of cookies by altering your browser settings (see below: “Enabling & Disabling of Cookies”); however, if you do this, certain features of the Websites may not function fully or as intended.

Certain features of the Websites may depend upon cookies to function. UK and EU Cookie Law deems these cookies to be “strictly necessary”. Any strictly necessary cookies used by the Websites are identified below. Your consent does not need to be sought to place these cookies on your device, but it is still important that you are aware of them. You may still block these cookies by changing your internet browser’s settings as detailed below: “Enabling & Disabling of Cookies”.

 

What are cookies?

When we talk about “cookies” we mean a small text file stored on your computer, smartphone, tablet or other device (each a “Device”) while you are visiting a website. Cookies help make websites work. They also provide us with information about how users interact with our Websites. We use this information to try to improve your experience on our Websites and to improve our range of Zappar Powered products and augmented reality experiences. We may also use cookies to remember personal settings you have chosen at our Websites. 

“Other technologies” refer to technologies that function similar to cookies,  including pixel tags, locally shared objects, hardware-based device identifiers, flash cookies, operating system-based identifiers, clear GIFs, and web beacons.

For convenience we use the term cookies in this notice as a collective term to refer to both cookies and other technologies. 

 

Basic types of cookies used

The types of cookies used on the Websites fall into the following general categories:

Essential: also referred to as being “strictly necessary”, these cookies are essential to the operation of websites, supporting functions such as logging in, security, shopping baskets and payment transactions.

Non-essential: these cookies are not essential to the operation of the Websites, e.g. analytics and advertising cookies.

First party cookies: first party cookies are those placed directly on your Device by Zappar via the Websites and are used only by Zappar. 

Third party cookies: third party cookies are those placed by online services, websites and/or companies other than Zappar. These cookies may continue to track you after you have left the Websites.

Session cookies:  session cookies are temporary and only remain on a Device from the point at which the user visits the Websites until they close their browser. Session cookies are deleted when the browser is closed.

Persistent cookies: persistent cookies remain on a Device for a predetermined period of time (or until you delete them) and are activated each time a user visits the website.

 

How we use cookies: overview

The cookies we use perform the following basic functions:

Analytics: these cookies are used to understand how users use the Websites, e.g. Google Analytics and our own proprietary analytics system called Zapalytics.

Functionality: these cookies enable the provision of additional functions and improve website performance, e.g. personalisation and remembering saved preferences. Some may be strictly necessary, but not all fall into this category.

Security: these cookies are used for security purposes, e.g. prevention of cross-site request forgery. 

Social Media and Marketing: these cookies are used to target visitors with communications for our services when the user logs into or uses another service, e.g. social media. These cookies are also used to make advertisements more relevant and meaningful to visitors to our websites, and to track the efficiency of our advertising campaigns, both on our services and on other websites.

 

Cookies set by Zappar

When you visit or browse the pages of the Websites, the following first party cookies may be placed on your Device:

 

 

Use of Google Analytics

The Websites use analytics services provided by Google Analytics. Google Analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use our Websites. This, in turn, enables us to improve the Websites and the products and augmented reality experiences offered through them. You do not have to allow us to use these cookies (please see “Enabling & Disabling of Cookies” below); however whilst our use of them does not pose any risk to your privacy or your safe use of our Websites, it does enable us to continually improve our business.

The Google Analytics services used by the Websites set and use cookies to gather the required information. These analytics cookies are not strictly necessary and are used to collect information about how visitors use the Websites. We use this information to compile reports and to help us improve the Websites. The Google Analytics cookies collect information in an anonymous form, including the number of visitors to the Websites, where visitors have come to the Websites from, the pages they visited and for how long. This information is collected by Zappar but Google will also have access to the data.

Further information about Google Analytics can be found here: https://support.google.com/analytics/answer/6004245 

 

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

For the cookies set by Clarity please see here: Clarity Cookies

 

Cookies set on zappar.com by other companies

Zappar.com allows the following companies other than Zappar to set cookies through the website. Depending on how you use the website these companies may set and access cookies on your Device.

 

 

Shopify cookies on ZapBox

The ZapBox section of the Zappar website integrates with Shopify to process orders from customers who purchase a ZapBox. Shopify collects information from customers on behalf of Zappar using third party cookies stored temporarily on their Device, for example, which landing page the customer arrived from, how many times the customer has visited the site, device and browser used, and products stored in the cart. These cookies are used in accordance with the Shopify Cookie Policy: https://www.shopify.ca/legal/cookies

 

Third party cookies in embedded content

Some pages of our websites have videos embedded within them. When you play these videos the third party hosting the video, e.g. Google Video, Vimeo, YouTube may set cookies on your device. These third party cookies are used to enable the video to play and to collect analytics data such as how long a viewer has watched the video.

 

Enabling & disabling of cookies

You can choose to enable or disable cookies in your internet browser (for instance, by using a “private” or “incognito” mode). Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete cookies at any time however you may lose any information that enables you to access the Websites more quickly and efficiently including, but not limited to, personalised settings. If you disable security cookies this will make your use of the Websites less safe and/or prevent you from being able to access security protected features of the Websites.

To opt out of being tracked by Google Analytics across all websites you can find help at: https://tools.google.com/dlpage/gaoptout

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

 

Changes to this notice

We reserve the right to update and revise this notice as we may deem necessary from time to time or as may be required by law. Any changes will be posted to https://www.zappar.com/cookie-policy/ 

 

Contact us

If you have any questions about our use of cookies, please contact us at contact@zappar.com