Guide to WebAR
Looking to leverage the power of WebAR? We’ve distilled all our key learnings and insights from delivering WebAR campaigns for some of the world’s biggest brands and businesses into one easy to digest interactive guide.
How to leverage AR in the new retail revolution
What's inside
Find out how thought-leading brands are increasingly reaping the benefits from the increased engagement, dwell times, memory recall and sales success that augmented reality for retail affords.
Marketing promotions
Augmenting your shopper marketing promotion
Product Visualisation
Virtual product visualisation and try-on
Expanding the retail space
Creating digital real estate in-store
Reimagining customer loyalty
Rewards schemes, redemption and collectables
Looking forwards
Digital twins, avatars and the retail metaverse
Increase engagement
AR allows you to not only enable customers to try on your products at home or place them in their real world environments but also gives you the opportunity to provide them with even more information that will influence your conversion rates both in store and online.
Leverage your brand
As we increasingly move into a digital first world for retail and shopper experience, we believe that the avatar is another step in the journey for reimagining the loyalty experience for customers. By making it even more personalised and giving retailers and brand owners another way to lead the market in innovation and customer experience.
Thanks to our contributors
Caspar Thykier
Chief Executive Officer Zappar
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible