This guide will take you through the three mega trends that have brought about Accessible QR and what you should do next if you’re a brand manager or business selling products to consumers to take advantage of this new reality.
How QR and AR are revolutionizing packaging.
What is the GS1 Digital Link QR and what changes in the law are coming.
Making product packaging accessible to blind and partially sighted people.
The best ways for companies to get started.
An Accessible QR code is made up of a standard QR code and a series of dots and dashes around one corner of one side of the QR as shown in the image below. This simple addition of dots and dashes unlocks the ability for this one machine readable code to be scanned as normal by your phone’s camera, Google lens or QR scanner of your choice. But it also houses the ability for apps featuring an SDK called Zapvision to recognize these same codes from greater distances and use the accessibility features on the device for Voice Over assistance, larger fonts, contrast settings etc. That means blind and partially sighted people for the first time can use Accessible QR codes on packaging to access product information.
One code, one data resource. Creating a single data lake for all activity related to each SKU and, with serialization, every single product. Giving each product its only digital identity that can be tracked throughout its product lifecycle from manufacturing, sale, consumption and disposal.
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible
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