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Benchmarking AR: How to define the success of your next AR campaign

17:20 - 18:05 BST | 22nd Jun

AR is an incredibly powerful medium to engage with your customers and enrich the touchpoints that you have with your audience.

Like all things, AR works best for your business when leveraged purposefully and, in this session, Zappar’s CEO (Caspar Thykier), System1’s CIO (Orlando Wood), and Experience is Everything’s Founder (Paul Simonet) will be discussing the best ways to define success for your AR activations while analyzing the findings from the ‘How Connected Packaging Works’ report.

Speakers

Orlando Wood

Orlando Wood

CIO, System 1

Orlando is Chief Innovation Officer of System1 Group, world leaders in Advertising Effectiveness, Brand Equity and New Product Innovation.

Orlando is Chief Innovation Officer of System1 Group, world leaders in Advertising Effectiveness, Brand Equity and New Product Innovation.

Paul Simonet

Paul Simonet

Founder, Experience Is Everything

Paul is Founding partner at Experience is Everything, a first-of-a-kind, specialist agency in always-on connected packaging.

Paul is Founding partner at Experience is Everything, a first-of-a-kind, specialist agency in always-on connected packaging.

Caspar Thykier

Caspar Thykier

CEO, Zappar

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.