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How Retailers are using an always-on AR strategy, driving taps, trips and transactions

15:40 - 16:25 BST | 22nd Jun

We firmly believe that you, and your business, should be viewing and utilising AR as a constant method of engaging and enriching your customer experience. But, how do you get your team from where they are now to the point where AR is viewed as a consistent part of your business’ toolkit for success?

Join Zappar’s CEO (Caspar Thykier) as he talks through; the merits of viewing AR with an ‘always-on’ focus, how to build and deliver an ‘always-on’ AR strategy, and shares some wonderful examples of retailers that are making the most of what ‘always-on’ AR has to offer.

Speakers

Caspar Thykier

Caspar Thykier

CEO, Zappar

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.

Caspar Thykier is the Co-Founder and CEO of Zappar, the world’s leading computer vision company, specialising in AR, MR and WebAR technologies. Caspar and the Zappar team have been vanguards in the XR industry for over 12 years, pioneering the tools, technology and hardware used by brands, businesses and XR creators across the world. Prior to founding Zappar, Caspar spent 15 years as a board director and managing director of major advertising agencies.