About us
The world’s leading augmented reality platform and creative studio
During our 10+ years in the industry, we’ve learnt a thing or two about creating world-leading mobile AR campaigns that not only look great but deliver real commercial value too. Ultimately this means providing the products and services that meet the needs of a diverse range of use cases, objectives and contexts.
That’s why we built Zappar from the ground up to not only provide world-class AR consultancy services to help businesses with end-to-end AR strategy and execution but also to provide the tools (and hardware) to give creators ultimately flexibility when leveraging the awesome power of augmented reality across print, packaging, POS, people, places and faces.
That combination of creative studio, software and hardware solutions all under one roof is what makes us truly unique.
2011
Founded
Born out of the University of Cambridge, Zappar technology has been powering Augmented Reality campaigns for the world’s biggest brands since 2011.
200+
Combined years of AR experience
All our teams across the board from our developers and engineers to our producers and account managers are brimming with specialist AR knowledge gained from years in the industry.
1000+
AR projects delivered
We have put our experience to the test over the years and are proud to have produced groundbreaking projects for some of the world's leading brands and agencies.
Our mission is to democratise augmented reality
Our core values
At Zappar we believe augmented reality can change the world for the better, bridging the gap between the physical and the digital, giving brands, businesses and creatives the superpowers to reach consumers in new and exciting ways. Delivering greater engagement and salience. Our mission is to put advanced technology into the hands of ordinary people, empowering them to do wonderful things, and yes, possibly even change the world…
Supportive
Being supportive is at our core and sits as the foundation of our mission to democratise augmented reality. We live this value through our focus on community (whatever their skillset) and the effort we put into distilling and disseminating our decade of experience for the benefit of others. We’re also very proud of our Learning & Support team who regularly win awards for how we support our customers.
Transparent
We have a transparent commercial model for each of our business units. With Zappar Creative Studio we produce detailed cost estimates for our customers based on how much time from each team member will be required. Our Platform & Product pricing are transparent, affordable and built round a core principle of fairness. We want to see our technology deliver business success. If our partners succeed then we succeed.
Flexible
Our technology stack allows for flexibility for our customers who can use our tools, SDKs and APIs in different ways to meet their needs. We don’t force our branding into the mix and take a flexible and pragmatic approach. Our commercial model is flexible allowing customers to pick and choose the areas that they need, be that our creative services, our platform or indeed our hardware with Zapbox.
Curious
We’re constantly curious about how our customers are using our products so we can continue to improve those products. Our curiosity inspires pioneering R&D in-house that keeps us ahead of the market and has created world first like Zapbox - the world’s most affordable 6DoF mixed reality headset. We encourage our customers to ask “why AR?” and think about their objectives and whether AR is the right medium.
Honest
We talk a lot about the “Importance Of No”. We won’t propose AR where it won’t work. We’re results-driven and want to build products and experiences with positive outcomes. Outcome over output is our mantra. We’re on the bleeding-edge of a high-tech sector but often need to bring it back down to earth with a healthy dose of reality. We’re interested in what AR can do for brands and businesses today, not hype cycles.
Our sustainability promise
At Zappar we understand that we all have a role to play in trying to reduce our collective impact on the world. Through our partnership with Eden Reforestation Projects, for every Zapworks subscription or Zapbox MR headset we sell we’ve committed to planting a tree with Eden Reforestation Projects.
We also monitor our travel, serving and hosting costs as a business and carbon “offset” through planting trees with Eden Reforestation Projects.
Meet our amazing team
We may have a single purpose, to democratise AR, but that’s only achievable from the efforts of our incredible team at Zappar. It might sound corny (and it is!) but we are driven by a ‘one team, one dream’ mentality where every single person has an important part to play in helping us write the rules and playbook for spatial computing.
Caspar Thykier
Co-Founder and CEO
Chris Holton
Product Director
Christian Parker
Senior AR Developer
Claudio Fernandes
Lead Software Architect
Connell Gauld
Co-Founder and CTO
Dapo Ajisafe
Customer Support Engineer
Dave Huscroft
React Engineer
David Burbage
Mobile Application Developer
David Mather
Head of Marketing
Dawn Hughes
Senior Producer
Eden Carter
Software Quality Assurance Lead Tester
Emily Richards
Visual/UI Designer
Francesca Ellis
Technical Support & Learning Manager
George Martin
Product Manager
Justin Rhodes
Senior JavaScript Developer
Karl Cridland
Mobile Application Developer
Konstantin Bozhkov
Full Stack Engineer
Lara Ball
Associate Producer
Lucelia Foote
Visual & Product Designer
Matt Scott
Lead Videographer
Max Dawes
Chief Operating Officer (COO)
Natalie Grundy
Senior Producer
Sadif Bhatti
Senior Visual Artist
Shuang Liu
Senior Research Engineer
Tom DeFraine
Head of Customer Experience
We’ve partnered with some amazing companies
Here’s what they have to say about us
We’ve got the awards to show it
Get in touch
Join the thousands of innovative brands and businesses already leveraging the power of augmented reality to drive consumer engagement and commercial value.